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Product types

Korean face masks: sheet, wash-off and overnight

Masks are the routine's occasional boost: intense hydration, instant calm or pore purifying in 10-20 minutes. BS carries sheet, wash-off and overnight masks plus targeted patches.

When to use each type of mask

Sheet masks hydrate and calm before an event; clay masks purify once or twice a week; a sleeping mask replaces night cream when skin is dehydrated.

Making the most of mask serum

Don't rinse after removing a sheet mask: press the remaining serum into skin and seal with cream. Ten to fifteen minutes is enough; longer can dry skin out.

Where it fits in the routine

After cleansing and toning, before serum and cream. Avoid exfoliating masks on the same day as retinol or a strong acid.